The project began with a broken, outdated website and grew into a complete brand overhaul. The outcome was a new identity system and a modern, SEO-rich website, supported by a clear marketing strategy for growth.
We needed to make the business feel contemporary while honouring the legacy built over 30 years. At the same time, we had to define new growth areas and give real personality and profile to the partners who will lead the firm into its next chapter.
We developed a new logo and brand suite in collaboration with leading brand designer Angus Babidge, then built a new website with a functioning blog to support ongoing thought leadership. We also created refreshed leadership profiles, supported by a suite of headshots, still imagery, and video, so the expertise behind the numbers is visible, consistent, and ready to scale.
