Hussh is a brand in the fashion space that wanted to assert its position as part of the circular economy. Brand personality and voice were key aspects of the brief that had to be carefully considered.
Challenge
Making a brand stand out in the fashion space is never easy, but HUSSH's unusual take on fashion circularity and its appeal across a broad spectrum of customers made it challenging to identify its unique voice.
Solution
We focussed on vibrancy in the development of a tone of voice that would lift itself above the chatter and catch people's attention.
