Wagonga Coffee
Brand Strategy
Brand Strategy
Brand Strategy
Brand Identity
Brand Identity
Brand Identity
Website
Website
Website
Photography
Photography
Photography
After 25 years of quietly roasting coffee in Canberra, this family-run business was ready to show up properly—without losing the modest, local character people already loved.
We needed to find a clear space in a crowded market and articulate what makes Wagonga worth following: a distinct point of view, a loyal community, and a story that had never been fully expressed.
We started by simplifying and refreshing the logo, then built a warm, friendly identity system that could scale across touch points. We designed and built an ecommerce website to carry the new look and give the brand a stronger public presence. The next phase extends the system into packaging and merch, and supports the shift toward a broader coffee culture offering, including workshops and gatherings at the roasting HQ. We partnered with Rhiannon Berry and Lauren Sutton on a portrait series to capture the people behind the business.
After 25 years of quietly roasting coffee in Canberra, this family-run business was ready to show up properly—without losing the modest, local character people already loved.
We needed to find a clear space in a crowded market and articulate what makes Wagonga worth following: a distinct point of view, a loyal community, and a story that had never been fully expressed.
We started by simplifying and refreshing the logo, then built a warm, friendly identity system that could scale across touch points. We designed and built an ecommerce website to carry the new look and give the brand a stronger public presence. The next phase extends the system into packaging and merch, and supports the shift toward a broader coffee culture offering, including workshops and gatherings at the roasting HQ. We partnered with Rhiannon Berry and Lauren Sutton on a portrait series to capture the people behind the business.